Marketing & Growth · Beginner
AI Digital Marketing
Run Meta and Google campaigns, build funnels and use AI to produce content that converts.
Marketing budgets in Pakistan are small, so every rupee has to work. This track teaches performance marketing with AI as your production team: faster creatives, better copy, sharper targeting.
You will launch a live campaign with a real budget, read the dashboard, kill losers and scale winners. Certification requires a campaign report, not a quiz.
What you will be able to do
- ["Set up Meta, TikTok and Google campaigns correctly", "Write ad copy and produce creatives with AI tools", "Track conversions with pixels, GA4 and UTM links", "Report ROI in a format clients understand"]
Course outline
| Module | What is covered |
|---|---|
| [{"title": "Marketing foundations", "topics": "Offer, audience, funnel, budget planning"}, {"title": "Paid social", "topics": "Meta Business Suite, audiences, creative testing"}, {"title": "Google & SEO ads", "topics": "Search campaigns, keyword research, landing pages"}, {"title": "Analytics", "topics": "GA4, pixels, conversion tracking, client reporting"}] |