Marketing & Growth · Intermediate
AI SEO Specialist
Rank websites in the AI-search era: technical SEO, topical authority and content systems that scale.
Search now answers questions directly, which changes what ranks. This course covers classic technical SEO plus the newer work of getting cited by AI engines.
Students audit a live Faisalabad business website, fix it, and report measurable movement in Search Console — the best portfolio piece an SEO freelancer can own.
What you will be able to do
- ["Run technical audits and fix crawl and speed issues", "Build topical clusters and internal links that rank", "Optimise for AI overviews and generative answers", "Report rankings, traffic and leads in Search Console"]
Course outline
| Module | What is covered |
|---|---|
| [{"title": "How search works", "topics": "Crawling, indexing, ranking, algorithm updates"}, {"title": "Technical SEO", "topics": "Core Web Vitals, schema, sitemaps, site architecture"}, {"title": "Content strategy", "topics": "Keywords, clusters, briefs, AI-assisted writing"}, {"title": "AI search", "topics": "Structured data, entity building, llms.txt, citations"}] |